Dream, Attempt, Reality. The production was founded during the student years of Kenkira's creators, Luka and Giorgi Takidze. Both brothers received higher education together in Northern Italy, specializing in winemaking and viticulture, at one of Italy's most renowned educational institutions, in the city of Conegliano, where the Takidze brothers had the luxury of thoroughly understanding and studying the Italian high-alcohol beverage industry, which is one of the world's leaders in high-quality spirits. Soon an idea was born, which grew into a dream, that upon returning to their homeland, the brothers would try to embody their education in the Georgian spirits industry and make a significant contribution to domestic production, transforming Georgian spirits into a more refined, high-quality product. After all, why not? Are Georgian grape varieties in any way inferior to those of any other country in the world? If not superior! Why can't Georgians be proud of Chacha, just as they are proud and even boast about wine? Why shouldn't Georgian Chacha be mentioned with great honor and respect on the world stage of spirits?

In the opinion of the Takidze brothers, all of this is entirely possible; it simply requires youthful passion, courage, and a love for experimentation, the result of which, in fact, is Kenkira Blue Star, the company's first project, its first declaration – meaning the dream turned into reality, proudly winning a gold medal at the Telavi Chacha Festival 2025, which once again convinced the product's creators that they were moving in the right direction. This is how Kenkira's story began, how an idea became a dream, a dream a goal, and a goal an embodied spark of reality, founded on a great love for all things Georgian.

Kenkira is not just Chacha; it is a bold statement from a new generation, a reckless Georgian roar echoing from the peaks of the Caucasus mountains, declaring that we are here… and you will definitely see us.